EST. SANTA CRUZ, CA

Outdoor Lifestyle Rep

Independent sales rep connecting surf, bike, fish, and snow brands with the independent shops that carry them — up and down the coast and beyond.

SurfBikeFishSnow
Line Card

Brands I Represent

The lines I carry into shops today, with more joining the roster soon.

Old Guys RuleNow Repping

Apparel & lifestyle goods for the surf and skate crowd.

View Line
Busted Knuckles GarageSoon

Moto-inspired apparel joining the line card soon.

Coming Soon
Tools

Command Centers

Field tools for running the territory. Each app has its own sign-in.

Rep Command Center

Catalog, prospect directory, call pipeline, and order tools for the road.

Open AppSign-in required
Get In Touch

Let's talk territory.

office@justinfassio.com
© 2026 Justin Fassio · Santa Cruz, CASurf · Bike · Fish · Snow